OBJECTIVE
For 6 months I partnered with Instacart’s internal creative team to produce video content across social media, email campaigns, and broadcast. Contributed to the development of motion systems, animated illustrations, and the revitalization of legacy campaigns with updated design, photography, and messaging.
Collaborated closely with creative directors and copywriters to adapt core campaigns into multiple variations, ensuring motion consistency.
Meals Campaign
9 x 16 Variations
1 x 1 Variations
Various Animated Newsletter Components
HTML for Newsletters
Static illustrations by BUCK brought to life for an element of delight.
Carousels of products were used for various campaigns and brand collaborations