OBJECTIVE
For 6 months I partnered with Instacart’s internal creative team to produce video content across social media, email campaigns, and broadcast. In doing so I also contributed to the development of motion systems, animated illustrations, and giving new life to legacy campaigns.
Once an animation was approved, it was almost always adapted into multiple variations, ensuring motion consistency throughout. Here is one of many series created that was kicked out as 16x9, 9x16, and 1x1 for different social platforms.
Meals Campaign
Variations in Series
Deliveries Outside of Campaigns
Each campaign required versions exported as HTML5 banners to be included in Instacart’s weekly newsletter. Here are 2 of the 8 animated adaptations, half at 320x480 and the remaining 480x320.
HTML for Newsletters
Often times with a newsletter, a simple HTML5 animation would be needed to make the content a bit more interesting. Or, a gif would be needed for Instacart’s Giphy library. Here are a few of those one-off exports, to get a bigger picture view of my time at Instacart.