OBJECTIVE
O’Donnell set out to build an online learning platform that would be visually engaging and resonate across a wide age range, with a particular focus on young adults who are active on social media but less familiar with structured online learning.
To appeal to this demographic, each media type—Webview (external links), Video, Documents, Playlist, and Audio—was paired with a custom illustration. These visuals needed to be adaptable across multiple thumbnail sizes and aspect ratios, requiring careful attention to composition and scalability throughout the design process.
Multiple work-in-progress rounds were shared to refine the tone and ensure the illustrations struck the right balance for both younger and older audiences. The result was a visually rich platform brought to life with thoughtful, eye-catching artwork.
