OBJECTIVE
O’Donnell aimed to create a visually engaging online learning platform that would resonate across age groups, especially those young adults active on social media but less familiar with structured e-learning.
Each media type (Web View, Video, Documents, Playlist, and Audio) was paired with a custom illustration designed to scale across various thumbnail sizes and aspect ratios. Multiple WIPs refined the tone to balance appeal for both younger and older audiences, resulting in a visually rich, cohesive platform.
Color Explorations
