OBJECTIVE
Adobe needed a social post showing how Adobe Express makes it easy to create high-quality content quickly, even without a dedicated design team.
The video had to speak directly to resource-limited organizations, such as nonprofits, demonstrating that professional-looking visuals are within reach.
The 40 second piece appeared on Adobe’s instagram account, which at the time of posting had over 2 million followers.
It was also adapted to a 9x16 aspect ratio for additional social media uses.
