OBJECTIVE
Adobe needed a social post highlighting how Adobe Express enables fast, high-quality content creation without a dedicated design team. The video targeted resource-limited organizations, such as nonprofits, showing that professional visuals are accessible and achievable.
The 40 second piece appeared on Adobe’s instagram account, which at the time of posting had over 2 million followers.
It was also adapted to a 9x16 aspect ratio for additional social media uses.
