Creating stickers for social media used to require a third-party app.

Once Meta released a tool to do it natively, they needed a snappy promo to show how easy their new technology is. Working in Figma with Meta’s design team, we created a sub-20-second video: quick, clear, and process-driven to help users adapt fast.

Alongside a product designer, art director, and client advocate we simplified the UI design, while maintaining the integrity of the explanation.

The animation was also localized in 3 other languages.