IBM needed a video showing how their Watson technology supports cancer treatments. Their audience included not only medical professionals, but recently diagnosed patients navigating an emotionally sensitive time. My role was to create a calming, reassuring visual experience that clearly conveyed how IBM’s technology contributes to patient care.

Given the delicate subject matter, special attention was placed on character design and emotional tone. It was also essential to ensure cultural resonance with a Southeast Asian audience, making sure patients felt seen and represented. I developed multiple character concepts, collaborating closely with the client to determine the final creative direction.